Want to know something crazy? More people will read your author bio then will ever read your book! Think about it. When you are shopping for a book, what do you look at? The front cover, the synopsis on the back cover, reviews, the author bio and maybe a sampling of the contents, right?
If you’ve read anything about identifying your target audience, you’ve already heard that the worst mistake you can make is writing for everyone. Ever heard the expression “A friend to all is a friend to none”? Writing is a relationship. Figure out who you are writing to, and speak to them as you write. You can’t have a meaningful relationship with everyone…
Everyone has a brand...BUT IS YOUR BRAND WHAT YOU WANT?
Our brand is the way we present ourselves and how others perceive us. It’s our writer persona and personality. It’s how people identify us in their minds and emotions. Think of an author, any author. What comes to mind? Their face? Their signature? Is it something they wrote? Or something they said? Something others said about them?
The pay-to-publish world (also called subsidy or vanity publishing) includes publishers who sell their expertise to help launch unrecognized authors, unscrupulous pseudo-experts making as much as they can off inexperienced authors, and many others in between. Going with a subsidy publisher can be cheaper and seem easier than paying for quality editors, designers, and project managers, but it’s not uncommon to end up with a shoddy product. Here are five important things to know about paying to publish…
So you’ve written your book--and now you want people to read it! Marketing a book can be intimidating and expensive, but it’s very important. God has given you a powerful message that you want to be heard. If you do not have the money to pay for a professional marketing team (as many of us don’t), you should consider self marketing your book. Think of it as an exciting challenge, and lean into it. Although writing is our area of expertise, we have observed some effective self marketing tips we’d like to share…
Many people are drawn to writing and publishing their own ideas. But before you invest everything it takes, it is helpful to be very clear about WHY this is important to you. Writing and publishing a book IS a rewarding, life changing experience, but it’s seldom financially profitable, and book sales often don’t cover the cost of production. So why make the investment?
Our founder, Drew Tilton, offers some insight about risk and how it can benefit your creativity and life.
Writer and creator for Asio, Malia Mendez, reflects on the power words have had on her life and her thankfulness for the people—oblivious to their impact—who wrote them.
Check out our first post as our founder and lead creator, Drew Tilton, unpacks why creativity is so important to humanity and encourages us all to stay creative.
