All tagged audience

CREATING A COMPELLING AUTHOR BIO

By Nicky Hackett

Want to know something crazy? More people will read your author bio then will ever read your book! Think about it. When you are shopping for a book, what do you look at? The front cover, the synopsis on the back cover, reviews, the author bio and maybe a sampling of the contents, right?

IDENTIFYING YOUR AUDIENCE - FOR WRITERS AND CREATIVES

By Nicky Hackett

If you’ve read anything about identifying your target audience, you’ve already heard that the worst mistake you can make is writing for everyone. Ever heard the expression “A friend to all is a friend to none”? Writing is a relationship. Figure out who you are writing to, and speak to them as you write. You can’t have a meaningful relationship with everyone…